How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!

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Learn to Successfully Use Videos for Your Social Media Marketing

Learn to Successfully Use Videos for Your Social Media MarketingHave you watched a video online recently? Then you understand the power of video; how it begs you to stop and watch. Bay Area Online Marketing can help you learn to use videos in your social media marketing with success.

  • Keywords are important – Be sure you have researched and chosen quality keywords for your business website. Then you can use the same keywords in the video descriptions. One of the best places to host videos for social media marketing is YouTube. If you do not already have an account, go ahead and create one. Using the right keywords will help your video rank well. Take advantage of the knowledge you gained by using the same search engine optimization keywords with videos, social networking and business blogging.
  • Be careful how you place keywords – The three most important places for keywords when related to videos are the title, description and tags.
    • TITLES can have 100 characters, so use your most important keywords at the beginning. You may also want to use your business name with trigger words like “how to,” “review” or “about.”
    • DESCRIPTIONS can have 5,000 characters but it is important to use them wisely. Search engines will use this information to index your video so you will want each word to work for you, not against you. Make sure to use the same keywords that are in your title.
    • TAGS only have 120 characters, so you will want to think about what search phrases may be used to find your video. Use words that are relevant and best represent your video. You will also want to include keywords previously used.

  • Consider the way search engines find videos – Obviously Google is the largest and most well known search engine. The same is true of YouTube relating to videos. Be sure to apply the same SEO skills to videos whether you publish them only on YouTube or on non-YouTube pages. This will ensure search engines find and rank your video well.
  • Transcripts can be effective – Not every type of video will benefit from having a transcript created, however, many will. Make the transcript a free download with your video to make the content accessible to the largest number of people possible including the hearing impaired or those having a slow internet connection. Another benefit of adding a transcript is that it is another way for Google and YouTube to find and rank your video.
  • Share your video with your social networks – If you have accounts at multiple social networking platforms, use them to your advantage. Send a Facebook status update with the link to the video, tweet about it and add a business blog about it. The more social media platforms you can use, the better because it lets as many people as possible know about the video so they can look.
  • Write about the video – Writing an article and posting it on your business website, business blog or as a guest post will bring more attention to your video. Be sure you include the Title and Description, as well as the link to your YouTube page, in the article. This is one more step to announce the video, get backlinks to your business website and increase your search engine ranking.

Creating a video and using it with your social media marketing plan is a great way to feature a new service or product. If you don’t understand how to create videos or how to incorporate them into your marketing plan, give the experts at Bay Area Online Marketing a call. They can provide the help you need.

SMO East Bay: Bay Area Companies Optimize Your Website for Success

A SMO East Bay firm can help take a company to the next level. Creating a website and hoping for the best will, more often than not, result in failure. Today’s internet marketers are much savvier than they were in the past. As a result, the competition is pretty unbelievable in some markets. A business that wants to give itself the best chance of succeeding online should consider hiring a search engine marketing firm. This type of firm specializes in search engine optimization (SEO) and today, social media optimization. The popularity of social media makes it an essential part of any businesses’ internet marketing portfolio.

SMO East Bay firms have the potential to dramatically improve a company’s bottom line.  When a SMO Easy Bay area is on the top of its game, it can assist a business in building its brand online, connect with current customers and attract new ones. The goal with any type of internet marketing, including social media marketing, is to drive customers to a company’s primary website, obtain leads and make sales.  A good SMO East Bay firm can help facilitate the aforementioned.

When choosing a social media optimization firm to work with, a company needs to first determine that it is proven. A firm that hasn’t proven itself isn’t worth taking a chance on.  A much better use of a company’s time and resources would be to work with a firm that has helped its clients get results. This is the only way to know whether a firm is as good as it claims. There are many SMO East Bay Area firms touting themselves and their services online. Proof is what separates the good firms from the bad ones.  When shopping around for a SMO East Bay firm, individuals should be sure to ask for it.

SMO and SEO have the same goal but different approaches. The former is focused on building a presence on social media websites, while the latter aims to get high rankings on the search engines. Both can be effective. It is, therefore, recommended that a company utilize both. SMO is great for getting bursts of traffic quickly. It is much easier to attract visitors to a social media webpage than it is to benefit from search engine optimization, which generally takes significantly longer.

Social media marketing is growing in popularity. As the public flocks to social media websites, savvy businesses and organizations are following, many, with great results.

Internet Marketing Fremont: The Benefits of Social Media

There are many benefits correlated with social media marketing. Internet marketing Fremont firms specialize in helping companies develop and get the most out of social media advertising. There are numerous reasons to market one’s website via social media. It is affordable, popular and effective. Companies that want to ease into social media advertising will often find that social media is a very good way to do so. It is also a great addition to an already existent internet-marketing campaign portfolio. Below are some benefits of social marketing.

Internet Marketing Fremont: Social Media Benefits

Affordability: Social media is very affordable, especially when compared with other forms of internet marketing. It doesn’t cost any money to open up a social media account. Depending upon the needs of the company, there may be costs involved which are optional. However, most companies will probably want to invest in a logo, if they don’t already have one and customized wallpaper(s). Both of these are very affordable and won’t or at least shouldn’t, cost a company a great deal of money.

Popularity: Social media is very popular. Many people, especially younger individuals, have a social media account of some type. This means that companies have a real opportunity to get their name and image in front of millions of people. It’s simply a matter of creating a plan and then executing that plan. Companies that don’t want to do so on their own, can farm out these duties to a company that specializes in internet marketing such as Bay Area Online Marketing. An internet marketing Fremont firm that specializes in social media marketing would be ideal.

Effectiveness: Social media marketing can be incredibly effective. They can help a company spread the word about their businesses and any special offers they decide to make available. Social media advertising gives companies an opportunity to interact much more intimately than they do when they utilize traditional marketing methods. This is one reason why it can be extremely effective.

There are numerous benefits associated with internet marketing. It is affordable, popular and effective. Companies that wish to market online should consider creating a social media campaign or perhaps multiple campaigns. Companies that are not able or willing to create such campaigns on their own may want to outsource them to a firm that specializes in this form of marketing. These organizations will have the expertise to create an effective and targeted campaign.