Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Businesses are beginning to take notice of using social media optimization in Livermore. One of the more recent social media platforms getting their attention is Pinterest. Livermore and other Bay Area businesses that learn how to use Pinterest to drive traffic to their blog or website will be ahead of their competitors. Pinterest is used by millions of people each day who engage with the site and quickly share what they find online.

Before you can send traffic to your site, you must open a Pinterest account. Registration will include choosing boards and users to follow. You will then begin creating your first “board” which is a category used to organize your “pins,” individually shared items on Pinterest.  You can pin anything you find on the internet and it will be saved as a photo linked to the original content; it also gives you the option to add comments. Name the board using either a generic, broad topic or with something more specific. It is also important to place your board in a premade categories offered by Pinterest. Once placed in these categories, your board will instantly be viewable to thousands of users.

Unlike other social media platforms, Pinterest includes a link to each website as part of the pin. When a user clicks your pin, it takes them to the original site which creates a valuable “backlink” to your site. When you create new content, be sure to pin it to your own account with a catchy title or photo that will encourage others to “repin” it or click through to learn more. Be sure to include a call to action where you ask the user to click to learn more.

Pinterest does not place many limits on what users pin but some items will get more attention than others. Some pins that regularly fare well on Pinterest are tricks or tips on how to do something, inspirational thoughts or sayings, infographics and tutorials are very well received. Many people like infographics because the thumbnail added to Pinterest does not allow the user to see the entire image. The user is compelled to click through in order to get the full view. This is one content model that will often be pinned over and over that drives traffic to your site.

To encourage users to pin your content, include a “Pin It” button near the content. Add it with the other social networking buttons you use such as Facebook or Twitter. These buttons make it easier for users to pin, like or tweet about something while they are on your site. Even businesses that use social media optimization in Livermore have few followers it can still be worth your while to use Pinterest. Each pin can spread exponentially when one follower pins an item and they share it with their followers, and on.

With 4 million users each day, it makes sense to begin using Pinterest as part of your overall internet marketing plan.

Do You Know What All Is Involved in Internet Marketing?

Internet marketing – Even though they are just two words, there is so much that can be encompassed in them. It may be difficult to find one company that completely understands everything concerning internet, or online, marketing. If you would like to learn more about this marketing technique, the following will provide at least a basic understanding. It is not exhaustive because the subject is so broad.

  • Search engine optimization, also known as SEO, is a topic most people who work online have heard but not many understand. This is a term to describe how a website’s content is presented that can directly influence a business website’s position on Google, Bing, Yahoo! and other search engine rankings. You can accomplish this by adding relevant content using targeted keywords related to your business and website. Getting links from high-ranking websites related to your business can accomplish the same thing.
  • Social media optimization, or SMO, is a way to benefit from using social networks and social media outlets. Create accounts on Twitter, Facebook, Google+, LinkedIn and other networking platforms and then maintain a presence there. This has the potential to solidify your business’s brand and increase your business website’s position on the search engines.
  • Link building is the method internet marketers use to get links from popular websites back to their own business website. They do this by sharing information in exchange for a ‘back link.’ Search engine algorithms use these links to help them rank your site based on the number of links back to it.
  • Article writing is the best way to add new, relevant content to a business website or blog. Internet marketers will research to find targeted keywords for the business and incorporate those keywords into articles. You can add your articles to article directories, however if you choose to do that, you will want to be sure the article contains a link back to your website either in the text of the article or in the resource box. Please note, not every article is worth adding to article directory sites. The article should add value for the reader and be relevant to your website.
  • Along with writing articles, you can also write posts on your business blog that link back to your business website. Not all businesses have both a company website and a company blog, but you are missing a great way to get links back if you do not. Remember to add relevant information consistently because a blog displays items chronologically.
  • Another technique internet marketers use is to create an email marketing campaign. Normally, they will create a series of helpful blog posts or articles that readers will want to read. In exchange for their email address, the marketer will send a weekly message from the series. The right internet marketing firm will give you advice on how to create effective messages that will reach the right people.
  • Have you ever clicked on a link to a video to learn more about a product or service? Video marketing is a relatively new type of internet marketing. You will notice more and more businesses creating and using this type of video to engage those who click through to them. In many cases, watching a video will convert a casual watcher to a buyer.

As stated above, this list is not exhaustive. There is so much more included in internet marketing. Unfortunately, it takes time to learn how to use these methods, and others, effectively. It will take time, effort and patience. If you do not have the time to devote to learning everything you can about internet marketing, seek out a company like Bay Area Online Marketing. Their team is experienced and knowledgeable.

Having the right people on your team can make or break a company when it comes to internet, or online, marketing. If you do not grasp the nuances of these marketing techniques, you can seek out those who do and still benefit from their knowledge. Whether you outsource your internet marketing or have someone on staff that can handle this for you, now that you have a basic understanding, you will be able to create a plan that will work best for company and its goals.

SMO East Bay: Bay Area Companies Optimize Your Website for Success

A SMO East Bay firm can help take a company to the next level. Creating a website and hoping for the best will, more often than not, result in failure. Today’s internet marketers are much savvier than they were in the past. As a result, the competition is pretty unbelievable in some markets. A business that wants to give itself the best chance of succeeding online should consider hiring a search engine marketing firm. This type of firm specializes in search engine optimization (SEO) and today, social media optimization. The popularity of social media makes it an essential part of any businesses’ internet marketing portfolio.

SMO East Bay firms have the potential to dramatically improve a company’s bottom line.  When a SMO Easy Bay area is on the top of its game, it can assist a business in building its brand online, connect with current customers and attract new ones. The goal with any type of internet marketing, including social media marketing, is to drive customers to a company’s primary website, obtain leads and make sales.  A good SMO East Bay firm can help facilitate the aforementioned.

When choosing a social media optimization firm to work with, a company needs to first determine that it is proven. A firm that hasn’t proven itself isn’t worth taking a chance on.  A much better use of a company’s time and resources would be to work with a firm that has helped its clients get results. This is the only way to know whether a firm is as good as it claims. There are many SMO East Bay Area firms touting themselves and their services online. Proof is what separates the good firms from the bad ones.  When shopping around for a SMO East Bay firm, individuals should be sure to ask for it.

SMO and SEO have the same goal but different approaches. The former is focused on building a presence on social media websites, while the latter aims to get high rankings on the search engines. Both can be effective. It is, therefore, recommended that a company utilize both. SMO is great for getting bursts of traffic quickly. It is much easier to attract visitors to a social media webpage than it is to benefit from search engine optimization, which generally takes significantly longer.

Social media marketing is growing in popularity. As the public flocks to social media websites, savvy businesses and organizations are following, many, with great results.

Internet Marketing Fremont: The Benefits of Social Media

There are many benefits correlated with social media marketing. Internet marketing Fremont firms specialize in helping companies develop and get the most out of social media advertising. There are numerous reasons to market one’s website via social media. It is affordable, popular and effective. Companies that want to ease into social media advertising will often find that social media is a very good way to do so. It is also a great addition to an already existent internet-marketing campaign portfolio. Below are some benefits of social marketing.

Internet Marketing Fremont: Social Media Benefits

Affordability: Social media is very affordable, especially when compared with other forms of internet marketing. It doesn’t cost any money to open up a social media account. Depending upon the needs of the company, there may be costs involved which are optional. However, most companies will probably want to invest in a logo, if they don’t already have one and customized wallpaper(s). Both of these are very affordable and won’t or at least shouldn’t, cost a company a great deal of money.

Popularity: Social media is very popular. Many people, especially younger individuals, have a social media account of some type. This means that companies have a real opportunity to get their name and image in front of millions of people. It’s simply a matter of creating a plan and then executing that plan. Companies that don’t want to do so on their own, can farm out these duties to a company that specializes in internet marketing such as Bay Area Online Marketing. An internet marketing Fremont firm that specializes in social media marketing would be ideal.

Effectiveness: Social media marketing can be incredibly effective. They can help a company spread the word about their businesses and any special offers they decide to make available. Social media advertising gives companies an opportunity to interact much more intimately than they do when they utilize traditional marketing methods. This is one reason why it can be extremely effective.

There are numerous benefits associated with internet marketing. It is affordable, popular and effective. Companies that wish to market online should consider creating a social media campaign or perhaps multiple campaigns. Companies that are not able or willing to create such campaigns on their own may want to outsource them to a firm that specializes in this form of marketing. These organizations will have the expertise to create an effective and targeted campaign.

Tap Into the Power of Social Networking and Social Media Optimization

Social media optimization in the Bay Area: Social networking seems to be all that people are talking about these days. It seems that everyone belongs to a social networking or media website, even big businesses and corporations. The same is true of smaller companies attempting to make a name for themselves. Companies have jumped on the social media bandwagon, primarily because the potential it offers to attract new customers and keep current ones plugged in. However, it is important to note that there is an “art” to social networking. Companies that don’t know how to properly go about it can do more harm than good.

Direct advertising attempts often don’t go over well at social media websites although some do sell ad space (for example Facebook). This is because social networking/media websites tend to be more intimate and social. Attempting to market or advertise aggressively and directly often doesn’t go over well. A company like Bay Area Online Marketing can help any company learn the power of social networking and social media optimization in the Bay Area.

Because it usually takes a while to get the “hang” of social networking or social media optimization, it is sometimes a good idea to outsource this work to a company that has expertise at it. Rather than waste time trying to figure things out, a company can shorten the learning curve, allowing them to benefit from the services of a professional, social media optimization firm. It is important to make a good first impression. If a company fails to, they may not have another chance to rectify whatever mistakes they made.

In order to experience success with social media and social networking, a company must work on branding, consistency and information dissemination. Below are three important things to consider:

a. Branding: It is extremely important that a company brands itself at whatever social networking website they join. This is simple enough. Most sites allow for, and even encourage, such branding. Branding will include, but is not limited to, uploading a logo and having custom wallpaper created.

b. Information Dissemination: Social networking websites are all about disseminating information. They aren’t really about hocking products. The primary exception might be when a company offers really great deals that buyers can’t get anywhere else. For instance, a company could offer special discounts available only to their social networking websites. This is likely to go over well.

c. Consistency: Consistency is also a key to social media and social networking success. Companies need to ensure that their social networking or media websites are updated on a consistent basis. If they are not, their followers or “friends” will become disinterested and will eventually, stop paying attention.

Social networking and social media optimization in the Bay Area can be used with great benefit. Companies can do themselves a service by seeking help from businesses that specialize in social media. They can learn more about branding, information dissemination and consistency and how these things can help them brand their website.