SEO in the Bay Area for Mobile Devices

Even though a lot of businesses have been online for some time and have been using SEO in the Bay Area, they may not be aware about the importance and potential of SEO for mobile devices. If this is true of your business, keep reading to learn more.

According to recent studies, over fifty percent of consumers use their mobile devices (smartphones and tablets) to search and browse for products and services. Nearly half of these consumers made a purchase during the six months prior to the study. It’s undeniable that mobile devices such as smartphones and tablets form a huge portion of the market, so providing an excellent mobile experience for users is no longer an option, it is a necessity if you want your business to thrive in today’s market.

There are a lot of ways to provide excellent SEO experiences for mobile users and potential clients. You may create an app (or have one created for you) or optimize a responsive website. The former approach is more difficult, and more costly, so let’s go with the latter — optimizing a website to be responsive. In other words, making a website more mobile-friendly.

The inclusion of built-in responsiveness in several templates and content management systems (like WordPress) has made it easier to create a mobile-friendly website. But even without these improvements, it is still possible to optimize a website for mobile devices. Best yet, it’s not really complicated at all.

The first step that you should take is to make your website visible to potential clients. Reduce your website’s entire page to fit the screen of the smartphone or tablet. This is a default method to make your website more responsive. However, shrinking your web page to match the size of a mobile device’s screen will obviously cause the text to become too small to read. You can use style sheets to adjust the text size; this is a simple step but it can create a big difference in how your website looks on mobile devices.

The second step is to ensure that your website loads as quickly as possible. You may want to consider designing an entirely different site made specifically for mobile Internet users. You may notice that a lot of companies use the “m.domain.com” which serves only mobile devices. Again, using style sheets can be used to modify a mobile website as well as one accessible by computers. Keep in mind, though, that having the same site on web and mobile, and having both of them to load quickly, is not considered absurd at all. For instance, if you would like to share a video, you may prefer to choose the video’s URL link over the embed code used on a computer-sized website as the former is considered faster to load.

The third step is to make sure that your website’s navigation is accessible and easy to find. If your website is not easily navigable, users and potential clients may be turned off by it and complain that they cannot find what they are looking for on your site. More likely, they will lose interest in checking out your website further. Make sure that relevant information is on the top of the page and it should be the first thing that users see without the need to scroll down the page. If your business has a mobile website, make sure to do the same thing on the mobile page, instead of putting a pop-up ad which obstructs the content the users are seeing.

The last but not the least step is to provide quality content to your mobile website. Mobile SEO is quite similar to desktop-based SEO. Be sure to provide fresh and original content to both websites. Make sure also that your business’ location and contact details are included on your mobile website. You want to have your site optimized for mobile devices but do not having a clue on how to make it happen? Don’t hesitate to contact Bay Area Online Marketing to learn more about mobile SEO in the Bay Area.

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A Mobile-Friendly Website Is More Important Than Ever

Beginning April 21, 2015, Google changed the rules regarding the mobile-friendliness of a website, which can tremendously affect its search engine results ranking. To website owners in particular, it means that if their current website is not considered by Google to be mobile-friendly (or “responsive”), then chances are its rankings will drop. If you experience this on your website, perhaps then SEO in Danville will help some. It may not be enough to raise it back to its previous high ranking.

You can assess your website’s mobile-friendliness thanks to the addition of Google’s “mobile-friendly” label which has been added to the search results for mobile-friendly sites. That particular label only changes things when the web chooses a different website. Now that it’s after April 21st, your ranking itself may be affected.

Being “mobile-friendly” is an example of a website that is well-designed particularly for mobile devices such as smartphones, but also tablets, e-readers, and some gaming devices. These devices have smaller screens compared to those of desktop or laptop computers. For this reason alone changes have to be made in order to make the websites more viewable on smaller screens. However, when these “mobile devices” are used, they mostly refer to smartphones that run on iOS, Android, and Windows. They also have default browsers with orientation that is typically vertical (as opposed to horizontal on desktop PC’s and laptops).

There are many methods to increase a website’s mobile-friendliness, such as using a content management system (CMS) or you may choose to use third-party software such as WordPress. These methods are remarkably different to use to make a site mobile-friendly than using plain HTML. Most CMS, as well as third-party software, feature mobile-friendly templates that are readily available. This allows users to make their website more mobile-friendly by changing it to a responsive template. You may need to create completely different pages in HTML if the site is built upon the basic HTML5 code.

Another method to make websites to appear properly on mobile devices is to use a meta tag called “viewport.” This tag sets the width and scale, depending on the devices being used. It also alleviates problems website owners may face when a redirect to mobile formats are erroneously attributed which leads to a mobile website that looks (and is actually) frustrating.

One way for Google to determine that a website is properly optimized for mobile devices is to access it. Therefore, it is wise to ensure that the components are not blocked from Google’s bot. Make sure also, that the website’s mobile version does not use Flash which doesn’t work well on mobile devices.

SEO in Danville is important and will help sort out some problems, but maybe not be enough. You can use Google’s Mobile-Friendly Test tool that will analyze your website’s mobile-friendliness. This tool is very easy to use and provides you results in just seconds. If the results indicate that your website is indeed mobile-friendly, then all is well and good. But if it’s not showing as mobile-friendly, it’s time to make some changes to your website.

SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

Search Engine Optimization Walnut Creek: Secrets They Don’t Want You to Know About

Search Engine Optimization Walnut Creek: Secrets They Don’t Want You to Know AboutSearch engine optimization Walnut Creek: Persons interested in SEO (search engine optimization) must do their homework in order to learn the tricks of the trade. Search engine optimization, namely the algorithms, constantly change. Companies such as Google and Yahoo change their algorithms in order to keep webmasters off-balance so they can not be manipulated. If webmasters are able to manipulate the search engines, they can get their websites to the top of the search engines even if the sites are not of good quality. This would prove to be disastrous for the search engines as people would lose confidence in their results. In order to avoid this, the search engine “powers that be” do their best to not be so predictable or, at least, not for too long.

In order to be successful with search engine optimization, it is important to know what the search engines are looking for. As mentioned above, while some things are ever changing in this regard, others tend not to change very often.

  1. On-page optimization: On-page optimization is very important. Webmasters must pay attention to it. If they do not, they will not have the kind of success they seek. Now, it’s no longer necessary to go crazy with on-page optimization like it was in the past. People who stuffed their web pages with keywords tended to do well in the search engines. Recognizing this, Google made changes to their algorithms to counteract this. While it was effective in moving websites up the search engines, it wasn’t providing the person searching with the best results. Mentioning the targeted keyword throughout the text is important. However, it is crucial not to go overboard in using it or by having it used in unnatural ways.
  2. Off-page optimization: Off-page optimization continues to be vital to the success of any search engine optimization plan. Without proper off-page optimization, a website won’t move up in the search engines. Off-page optimization mostly involves the generation of incoming links. These need to come from quality sources and should include links to both the homepage and internal ones.
  3. Ongoing growth: The search engines reward websites that are continually growing. Adding new content a couple of times a week should be more than enough. If writing fresh content isn’t appealing, consider outsourcing this task to a company like Bay Area Online Marketing.

  4. Domain matching: Although there is some debate regarding whether this is still relevant, domain matching has been helpful in increasing rankings in the search engines. The search engines figure that if a webmaster is willing to invest in a domain that it will be relevant to the content on that particular website.

Search Engine Optimization Walnut Summary

When attempting to optimize a website for the search engine there are a few things that webmasters must be sure to do. These things include on and off-page optimization, domain matching and ongoing growth.