SEO in the Bay Area for Mobile Devices

Even though a lot of businesses have been online for some time and have been using SEO in the Bay Area, they may not be aware about the importance and potential of SEO for mobile devices. If this is true of your business, keep reading to learn more.

According to recent studies, over fifty percent of consumers use their mobile devices (smartphones and tablets) to search and browse for products and services. Nearly half of these consumers made a purchase during the six months prior to the study. It’s undeniable that mobile devices such as smartphones and tablets form a huge portion of the market, so providing an excellent mobile experience for users is no longer an option, it is a necessity if you want your business to thrive in today’s market.

There are a lot of ways to provide excellent SEO experiences for mobile users and potential clients. You may create an app (or have one created for you) or optimize a responsive website. The former approach is more difficult, and more costly, so let’s go with the latter — optimizing a website to be responsive. In other words, making a website more mobile-friendly.

The inclusion of built-in responsiveness in several templates and content management systems (like WordPress) has made it easier to create a mobile-friendly website. But even without these improvements, it is still possible to optimize a website for mobile devices. Best yet, it’s not really complicated at all.

The first step that you should take is to make your website visible to potential clients. Reduce your website’s entire page to fit the screen of the smartphone or tablet. This is a default method to make your website more responsive. However, shrinking your web page to match the size of a mobile device’s screen will obviously cause the text to become too small to read. You can use style sheets to adjust the text size; this is a simple step but it can create a big difference in how your website looks on mobile devices.

The second step is to ensure that your website loads as quickly as possible. You may want to consider designing an entirely different site made specifically for mobile Internet users. You may notice that a lot of companies use the “m.domain.com” which serves only mobile devices. Again, using style sheets can be used to modify a mobile website as well as one accessible by computers. Keep in mind, though, that having the same site on web and mobile, and having both of them to load quickly, is not considered absurd at all. For instance, if you would like to share a video, you may prefer to choose the video’s URL link over the embed code used on a computer-sized website as the former is considered faster to load.

The third step is to make sure that your website’s navigation is accessible and easy to find. If your website is not easily navigable, users and potential clients may be turned off by it and complain that they cannot find what they are looking for on your site. More likely, they will lose interest in checking out your website further. Make sure that relevant information is on the top of the page and it should be the first thing that users see without the need to scroll down the page. If your business has a mobile website, make sure to do the same thing on the mobile page, instead of putting a pop-up ad which obstructs the content the users are seeing.

The last but not the least step is to provide quality content to your mobile website. Mobile SEO is quite similar to desktop-based SEO. Be sure to provide fresh and original content to both websites. Make sure also that your business’ location and contact details are included on your mobile website. You want to have your site optimized for mobile devices but do not having a clue on how to make it happen? Don’t hesitate to contact Bay Area Online Marketing to learn more about mobile SEO in the Bay Area.

A Mobile-Friendly Website Is More Important Than Ever

Beginning April 21, 2015, Google changed the rules regarding the mobile-friendliness of a website, which can tremendously affect its search engine results ranking. To website owners in particular, it means that if their current website is not considered by Google to be mobile-friendly (or “responsive”), then chances are its rankings will drop. If you experience this on your website, perhaps then SEO in Danville will help some. It may not be enough to raise it back to its previous high ranking.

You can assess your website’s mobile-friendliness thanks to the addition of Google’s “mobile-friendly” label which has been added to the search results for mobile-friendly sites. That particular label only changes things when the web chooses a different website. Now that it’s after April 21st, your ranking itself may be affected.

Being “mobile-friendly” is an example of a website that is well-designed particularly for mobile devices such as smartphones, but also tablets, e-readers, and some gaming devices. These devices have smaller screens compared to those of desktop or laptop computers. For this reason alone changes have to be made in order to make the websites more viewable on smaller screens. However, when these “mobile devices” are used, they mostly refer to smartphones that run on iOS, Android, and Windows. They also have default browsers with orientation that is typically vertical (as opposed to horizontal on desktop PC’s and laptops).

There are many methods to increase a website’s mobile-friendliness, such as using a content management system (CMS) or you may choose to use third-party software such as WordPress. These methods are remarkably different to use to make a site mobile-friendly than using plain HTML. Most CMS, as well as third-party software, feature mobile-friendly templates that are readily available. This allows users to make their website more mobile-friendly by changing it to a responsive template. You may need to create completely different pages in HTML if the site is built upon the basic HTML5 code.

Another method to make websites to appear properly on mobile devices is to use a meta tag called “viewport.” This tag sets the width and scale, depending on the devices being used. It also alleviates problems website owners may face when a redirect to mobile formats are erroneously attributed which leads to a mobile website that looks (and is actually) frustrating.

One way for Google to determine that a website is properly optimized for mobile devices is to access it. Therefore, it is wise to ensure that the components are not blocked from Google’s bot. Make sure also, that the website’s mobile version does not use Flash which doesn’t work well on mobile devices.

SEO in Danville is important and will help sort out some problems, but maybe not be enough. You can use Google’s Mobile-Friendly Test tool that will analyze your website’s mobile-friendliness. This tool is very easy to use and provides you results in just seconds. If the results indicate that your website is indeed mobile-friendly, then all is well and good. But if it’s not showing as mobile-friendly, it’s time to make some changes to your website.

SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

SEO Bay Area Assistance: Give Your Business a Boost Forward!

SEO Bay Area Assistance: Give Your Business a Boost Forward! SEO Bay Area assistance can help companies that would like to give their business a boost. Online marketing has increased in popularity in recent years and it is unlikely this trend will change. Some companies have taken advantage of online marketing and have been able to generate the leads, which generate sales they would have missed without using these methods. Search engine optimization, or SEO, may not be the only way for a business to market itself over the World Wide Web, but it remains to be one of the most effective.

The best way to profit from search engine optimization is to work with a team of SEO specialists like Bay Area Online Marketing. Having access to a team who fully understands SEO generally produces the results a company wants quicker and more effectively than trying to do the work on their own because, unless they already understand SEO, there is a large learning curve to overcome. Most likely, they will struggle and will fail to succeed on their own. If a company has the money in their marketing budget to get SEO Bay Area assistance, it would be wise to use it because the results can be nothing short of amazing.

What are the benefits of using SEO for Bay Area businesses? First, SEO is a way to generate virtually free traffic for a company’s website. When there is added traffic, new leads are often the result. Finally, by increasing traffic and leads, the hope is that sales will follow. Every business owner understands that sales and revenue are important to stay afloat. One of the best ways to accomplish these goals is to use SEO.

What is SEO? For those who have missed the importance of search engine optimization over the past several years, it is the process used to help a website rank well among the most popular search engines for specific words or phrases, keywords, that are relevant to their business. A group of people who are looking for a product or service that a company sells often uses these keywords. Relevant keywords for companies selling golf clubs might be “buy Ping golf clubs” or “buy Callaway golf clubs.” A person would type these keywords into the search engine whenever they were looking for a business that sold that particular brand of golf clubs.

To find the best SEO Bay Area companies, look for a company that is experienced, truthful and can get the results you want. It does not make sense to waste money or time working with a SEO company that does not have these traits. The right firm will work hard for the company that hires them to ensure they get what they have paid for with integrity and without over charging for their services. They will also do everything possible from adversely affecting the company’s website or rankings. The firm will understand that search engine algorithms change often and will work closely with the company to ensure the changes continue to garner the promised results. The right SEO Bay Area assistance will have the knowledge and experience to help improve a company’s bottom line.

Ranking Websites on Google: The Ins and Outs

Ranking websites on Google is not for the faint of heart. It can be tough, not to mention tireless, work. It is only for the truly committed. To get a website ranked well in Google takes knowledge. Whoever is attempting it must understand the newest algorithms which are constantly changing. While many change in this regard, there have been some things that are tried and true. They include things such as on-page and off-page optimization. Going after keywords and/or phrases which aren’t too competitive is important as well. If each of these things are taken into consideration, it is often possible to rank high for targeted keywords. Below are some of the tricks of the trades.

Intelligent Linking Strategies: It is important to get incoming links not only to a website’s home page but also its internal pages. Depending on whether the keywords in the internal pages are less competitive than the home page, this can be an effective way to get intelligent links.

Correct On-Page Optimization: When attempting on-page optimization, it will be important to include whatever keyword(s) are being targeted throughout the text, in the website’s code and in its various headings (H1, H2, H3, etc.).

Smart Off-Page Optimization: Off-page optimization generally has to do with getting incoming links. It is important to seek quality links in large numbers. However, don’t try to get the links all at once because doing so can cause problems from a search engine’s point of view.

Resisting the Urge to Rush: In an effort to get a website to rank quickly, some people are willing to do anything, sometimes even questionable things.  Spamming one’s website in order to get high rankings can backfire. A website could be sandboxed, actually lose rankings and worst still, be reported for spam. It is generally best to follow good practices and follow a slow but steady approach. Using white hat, proven methods is often best and the potential for trouble lessens. The gains also tend to stick longer.

Worthwhile Links: Obtaining poor quality links is no longer an effective strategy. At one time it was. All a person had to do was obtain a bunch of junk links and they would see their websites surge up the search engines. It was called link bombing. That has gone out of style a long time ago. Today, in order to get any benefit from incoming links, they must be of good quality. Those with good page ranks are typically pretty valuable. The same is true of those from respected sources.

Even though ranking websites on Google can be stressful, once the skills are learned, they can be repeated effectively. If these are not skills you possess, contact a qualified internet marketing firm to assist.

SEO San Ramon: Grow Your Company with Targeted Traffic

SEO San Ramon – One of the most effective ways to grow a company is via targeted online traffic. This can be accomplished using proven and successful search engine optimization (SEO) strategies. SEO has become one of the more popular ways to market a company or product online and understandably so.  The more traffic a company gets via the search engines, the more opportunity it has to pitch its offer and obtain sales.

Getting high rankings in the search engines by way of search engine optimization can mean a great deal to a company financially. However, because high rankings are so valuable, they can be pretty hard to obtain. There’s a lot of competition. Companies covet the top spots because the results can be a huge payoff. Because of the competition, many businesses will leave SEO to the experts. This makes life easier for them. They are hopefully able to achieve the rankings they want but without having the hassle of getting them on their own.

Outsourcing search engine optimization typically results in faster results, which is another huge benefit. The faster a company can rank well and begin obtaining leads and sales, the better.  When outsourcing, it is important to go with a SEO company that is proven. This will increase the likelihood that a company will get the results that it’s looking for.

Search engine optimization traffic is so valuable because it is super targeted, that is, if the right keywords and audience are targeted. When they are, and the competition is not too stiff, a company can really do well online. They may be able to rank well and generate sales that they wouldn’t be able to offline.  Conversely, if the wrong words are chosen, a company won’t benefit much. This is because the people that come across their website aren’t looking to purchase what they are selling. The traffic isn’t properly targeted and the results will be indicative of that.

In order to do well in the search engines, a webmaster needs to know what he or she is doing. If they do not, they will struggle and likely become very frustrated. To avoid this frustration, it is always a good idea to hire or outsource the work to an outside firm that knows what it is doing. Now, this isn’t always possible.  Companies or persons on a budget may not be able to afford to outsource their SEO. For these people or companies, learning SEO oneself may be the only viable option. Thankfully, there are many sources of information that can help a company learn more about SEO in San Ramon.

SEO Bay Area: Why Search Engine Optimization is So Important

There are plenty of SEO Bay Area firms to choose from; the challenge is finding one that delivers. With the cost of search engine optimization being fairly substantial, it is extremely important to choose the right firm, the first time around. Having to pay several times over for the same service because of poor results by lesser SEO firms would be incredibly frustrating and should be avoided at all cost. It is difficult to turn a profit, if a person or company has to continue shelling out money on failed SEO attempts by firms that don’t deliver. Search engine optimization isn’t child’s play. It’s tough. The algorithms are constantly changing and any firm not able or willing to keep up, won’t be able to deliver the desired results.  Staying informed and in-tune is crucial.

Being choosy about the search engine optimization firm a person or business chooses is necessary. Again, a lot is at stake. While there are no miracle-working firms out there, some are better than others. The goal should be to find the better firms which are consistently able to deliver high rankings for those keywords that count, the ones shoppers use right before making a purchase. A good SEO Bay Area firm will choose the right words to target and then get their client’s website ranked well for them.

Just as communication is important in personal relationships, it is also important in business-related relationships.  It is essential that both sides (the customer and the SEO firm) voice both their desires and expectations. Once these have been discussed and both parties reach an agreement, a drawing up and signing contract is the next logical step.  This will help avoid problems down the line.

Search engine optimization is popular amongst internet marketers and with good reasons. The traffic a company receives via SEO is free. The only cost associated with SEO is whatever monies a company shells out for having their website optimized. This will vary based on the SEO firm hired to optimize the site.

In addition to being low cost, the traffic received from a SEO optimized website is super targeted, that is if the SEO Bay Area firm which optimized it, chooses the right keywords. Choosing the right keywords is extremely important. It will have a huge impact on whether or not a SEO campaign is a success or failure.

When an individual or company decides to have their website optimized for the search engines, it is crucial that they hire a quality Bay Area SEO firm. The right firm can achieve high search engine rankings for relevant keywords, which can help increase market share and revenues.