How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!

Learn to Successfully Use Videos for Your Social Media Marketing

Learn to Successfully Use Videos for Your Social Media MarketingHave you watched a video online recently? Then you understand the power of video; how it begs you to stop and watch. Bay Area Online Marketing can help you learn to use videos in your social media marketing with success.

  • Keywords are important – Be sure you have researched and chosen quality keywords for your business website. Then you can use the same keywords in the video descriptions. One of the best places to host videos for social media marketing is YouTube. If you do not already have an account, go ahead and create one. Using the right keywords will help your video rank well. Take advantage of the knowledge you gained by using the same search engine optimization keywords with videos, social networking and business blogging.
  • Be careful how you place keywords – The three most important places for keywords when related to videos are the title, description and tags.
    • TITLES can have 100 characters, so use your most important keywords at the beginning. You may also want to use your business name with trigger words like “how to,” “review” or “about.”
    • DESCRIPTIONS can have 5,000 characters but it is important to use them wisely. Search engines will use this information to index your video so you will want each word to work for you, not against you. Make sure to use the same keywords that are in your title.
    • TAGS only have 120 characters, so you will want to think about what search phrases may be used to find your video. Use words that are relevant and best represent your video. You will also want to include keywords previously used.

  • Consider the way search engines find videos – Obviously Google is the largest and most well known search engine. The same is true of YouTube relating to videos. Be sure to apply the same SEO skills to videos whether you publish them only on YouTube or on non-YouTube pages. This will ensure search engines find and rank your video well.
  • Transcripts can be effective – Not every type of video will benefit from having a transcript created, however, many will. Make the transcript a free download with your video to make the content accessible to the largest number of people possible including the hearing impaired or those having a slow internet connection. Another benefit of adding a transcript is that it is another way for Google and YouTube to find and rank your video.
  • Share your video with your social networks – If you have accounts at multiple social networking platforms, use them to your advantage. Send a Facebook status update with the link to the video, tweet about it and add a business blog about it. The more social media platforms you can use, the better because it lets as many people as possible know about the video so they can look.
  • Write about the video – Writing an article and posting it on your business website, business blog or as a guest post will bring more attention to your video. Be sure you include the Title and Description, as well as the link to your YouTube page, in the article. This is one more step to announce the video, get backlinks to your business website and increase your search engine ranking.

Creating a video and using it with your social media marketing plan is a great way to feature a new service or product. If you don’t understand how to create videos or how to incorporate them into your marketing plan, give the experts at Bay Area Online Marketing a call. They can provide the help you need.

Tap Into the Power of Social Networking and Social Media Optimization

Social media optimization in the Bay Area: Social networking seems to be all that people are talking about these days. It seems that everyone belongs to a social networking or media website, even big businesses and corporations. The same is true of smaller companies attempting to make a name for themselves. Companies have jumped on the social media bandwagon, primarily because the potential it offers to attract new customers and keep current ones plugged in. However, it is important to note that there is an “art” to social networking. Companies that don’t know how to properly go about it can do more harm than good.

Direct advertising attempts often don’t go over well at social media websites although some do sell ad space (for example Facebook). This is because social networking/media websites tend to be more intimate and social. Attempting to market or advertise aggressively and directly often doesn’t go over well. A company like Bay Area Online Marketing can help any company learn the power of social networking and social media optimization in the Bay Area.

Because it usually takes a while to get the “hang” of social networking or social media optimization, it is sometimes a good idea to outsource this work to a company that has expertise at it. Rather than waste time trying to figure things out, a company can shorten the learning curve, allowing them to benefit from the services of a professional, social media optimization firm. It is important to make a good first impression. If a company fails to, they may not have another chance to rectify whatever mistakes they made.

In order to experience success with social media and social networking, a company must work on branding, consistency and information dissemination. Below are three important things to consider:

a. Branding: It is extremely important that a company brands itself at whatever social networking website they join. This is simple enough. Most sites allow for, and even encourage, such branding. Branding will include, but is not limited to, uploading a logo and having custom wallpaper created.

b. Information Dissemination: Social networking websites are all about disseminating information. They aren’t really about hocking products. The primary exception might be when a company offers really great deals that buyers can’t get anywhere else. For instance, a company could offer special discounts available only to their social networking websites. This is likely to go over well.

c. Consistency: Consistency is also a key to social media and social networking success. Companies need to ensure that their social networking or media websites are updated on a consistent basis. If they are not, their followers or “friends” will become disinterested and will eventually, stop paying attention.

Social networking and social media optimization in the Bay Area can be used with great benefit. Companies can do themselves a service by seeking help from businesses that specialize in social media. They can learn more about branding, information dissemination and consistency and how these things can help them brand their website.