Hootsuite and Social Media Optimization for San Francisco Businesses

Hootsuite and Social Media Optimization for San Francisco Businesses

Even though many business owners know that social media can be a vital part of their advertising, not as many know how social media optimization in San Francisco can be best used to enhance their efforts. That is where Hootsuite enters the picture.

Hootsuite is an application that allows users to combine their varied social media profiles into one cohesive location. It is a dashboard that allows monitoring, tracking, and management of any or all popular social media outlets, including Facebook, LinkedIn, Twitter, and some other less popular ones, as well. Using Hootsuite to manage these can save both time and effort for a savvy business owner.

Because Hootsuite shortens URLs (the addresses for websites), some potential users are concerned about how it might affect search engine optimization (SEO). The developers of the program believe that not only is it not detrimental to your rankings, it can even be beneficial. It uses a 301 redirect, which is not penalized by search engines and therefore will not cause any problems with ranking based on links.

Some Facebook users wondered if using Hootsuite would make their status updates less available for their followers. Those who want to be certain can use Facebook for posting and track comments and other activity with Hootsuite.

Social media optimization in San Francisco used to be viewed as a different thing from search engine optimization, but they complement each other to the point where they are practically the same thing in today’s world. Social media can be instrumental, and even crucial, in efforts to improve search engine rankings on Google and other search engines.

Hootsuite also contains an analytics system that allows you to view a variety of information about the traffic and ranking of your site. This section is customizable to ensure that you see the information that is important to you. One thing it can tell you is the impact of a post or tweet. This can help you know how to proceed in the future.

A particularly useful feature of Hootsuite is the availability of multiple logins for an account. This allows you to share an account with colleagues at your business without having to share personal login information, as each person can have their own separate login while still accessing the business’s account. This can help especially when the primary account holder is not always available to handle updates and tracking, while another employee is.

At the same time, if you are often unavailable, it is easy to use Hootsuite to schedule updates to be posted later. You can keep your content fresh even when you are too busy to get to your computer. Since you know that social media optimization in San Francisco is important, it is nice to know that it can still happen even when you are out of town.

Advertisements

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Businesses are beginning to take notice of using social media optimization in Livermore. One of the more recent social media platforms getting their attention is Pinterest. Livermore and other Bay Area businesses that learn how to use Pinterest to drive traffic to their blog or website will be ahead of their competitors. Pinterest is used by millions of people each day who engage with the site and quickly share what they find online.

Before you can send traffic to your site, you must open a Pinterest account. Registration will include choosing boards and users to follow. You will then begin creating your first “board” which is a category used to organize your “pins,” individually shared items on Pinterest.  You can pin anything you find on the internet and it will be saved as a photo linked to the original content; it also gives you the option to add comments. Name the board using either a generic, broad topic or with something more specific. It is also important to place your board in a premade categories offered by Pinterest. Once placed in these categories, your board will instantly be viewable to thousands of users.

Unlike other social media platforms, Pinterest includes a link to each website as part of the pin. When a user clicks your pin, it takes them to the original site which creates a valuable “backlink” to your site. When you create new content, be sure to pin it to your own account with a catchy title or photo that will encourage others to “repin” it or click through to learn more. Be sure to include a call to action where you ask the user to click to learn more.

Pinterest does not place many limits on what users pin but some items will get more attention than others. Some pins that regularly fare well on Pinterest are tricks or tips on how to do something, inspirational thoughts or sayings, infographics and tutorials are very well received. Many people like infographics because the thumbnail added to Pinterest does not allow the user to see the entire image. The user is compelled to click through in order to get the full view. This is one content model that will often be pinned over and over that drives traffic to your site.

To encourage users to pin your content, include a “Pin It” button near the content. Add it with the other social networking buttons you use such as Facebook or Twitter. These buttons make it easier for users to pin, like or tweet about something while they are on your site. Even businesses that use social media optimization in Livermore have few followers it can still be worth your while to use Pinterest. Each pin can spread exponentially when one follower pins an item and they share it with their followers, and on.

With 4 million users each day, it makes sense to begin using Pinterest as part of your overall internet marketing plan.

How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!

SMO East Bay: Bay Area Companies Optimize Your Website for Success

A SMO East Bay firm can help take a company to the next level. Creating a website and hoping for the best will, more often than not, result in failure. Today’s internet marketers are much savvier than they were in the past. As a result, the competition is pretty unbelievable in some markets. A business that wants to give itself the best chance of succeeding online should consider hiring a search engine marketing firm. This type of firm specializes in search engine optimization (SEO) and today, social media optimization. The popularity of social media makes it an essential part of any businesses’ internet marketing portfolio.

SMO East Bay firms have the potential to dramatically improve a company’s bottom line.  When a SMO Easy Bay area is on the top of its game, it can assist a business in building its brand online, connect with current customers and attract new ones. The goal with any type of internet marketing, including social media marketing, is to drive customers to a company’s primary website, obtain leads and make sales.  A good SMO East Bay firm can help facilitate the aforementioned.

When choosing a social media optimization firm to work with, a company needs to first determine that it is proven. A firm that hasn’t proven itself isn’t worth taking a chance on.  A much better use of a company’s time and resources would be to work with a firm that has helped its clients get results. This is the only way to know whether a firm is as good as it claims. There are many SMO East Bay Area firms touting themselves and their services online. Proof is what separates the good firms from the bad ones.  When shopping around for a SMO East Bay firm, individuals should be sure to ask for it.

SMO and SEO have the same goal but different approaches. The former is focused on building a presence on social media websites, while the latter aims to get high rankings on the search engines. Both can be effective. It is, therefore, recommended that a company utilize both. SMO is great for getting bursts of traffic quickly. It is much easier to attract visitors to a social media webpage than it is to benefit from search engine optimization, which generally takes significantly longer.

Social media marketing is growing in popularity. As the public flocks to social media websites, savvy businesses and organizations are following, many, with great results.

Internet Marketing Fremont: The Benefits of Social Media

There are many benefits correlated with social media marketing. Internet marketing Fremont firms specialize in helping companies develop and get the most out of social media advertising. There are numerous reasons to market one’s website via social media. It is affordable, popular and effective. Companies that want to ease into social media advertising will often find that social media is a very good way to do so. It is also a great addition to an already existent internet-marketing campaign portfolio. Below are some benefits of social marketing.

Internet Marketing Fremont: Social Media Benefits

Affordability: Social media is very affordable, especially when compared with other forms of internet marketing. It doesn’t cost any money to open up a social media account. Depending upon the needs of the company, there may be costs involved which are optional. However, most companies will probably want to invest in a logo, if they don’t already have one and customized wallpaper(s). Both of these are very affordable and won’t or at least shouldn’t, cost a company a great deal of money.

Popularity: Social media is very popular. Many people, especially younger individuals, have a social media account of some type. This means that companies have a real opportunity to get their name and image in front of millions of people. It’s simply a matter of creating a plan and then executing that plan. Companies that don’t want to do so on their own, can farm out these duties to a company that specializes in internet marketing such as Bay Area Online Marketing. An internet marketing Fremont firm that specializes in social media marketing would be ideal.

Effectiveness: Social media marketing can be incredibly effective. They can help a company spread the word about their businesses and any special offers they decide to make available. Social media advertising gives companies an opportunity to interact much more intimately than they do when they utilize traditional marketing methods. This is one reason why it can be extremely effective.

There are numerous benefits associated with internet marketing. It is affordable, popular and effective. Companies that wish to market online should consider creating a social media campaign or perhaps multiple campaigns. Companies that are not able or willing to create such campaigns on their own may want to outsource them to a firm that specializes in this form of marketing. These organizations will have the expertise to create an effective and targeted campaign.

Tap Into the Power of Social Networking and Social Media Optimization

Social media optimization in the Bay Area: Social networking seems to be all that people are talking about these days. It seems that everyone belongs to a social networking or media website, even big businesses and corporations. The same is true of smaller companies attempting to make a name for themselves. Companies have jumped on the social media bandwagon, primarily because the potential it offers to attract new customers and keep current ones plugged in. However, it is important to note that there is an “art” to social networking. Companies that don’t know how to properly go about it can do more harm than good.

Direct advertising attempts often don’t go over well at social media websites although some do sell ad space (for example Facebook). This is because social networking/media websites tend to be more intimate and social. Attempting to market or advertise aggressively and directly often doesn’t go over well. A company like Bay Area Online Marketing can help any company learn the power of social networking and social media optimization in the Bay Area.

Because it usually takes a while to get the “hang” of social networking or social media optimization, it is sometimes a good idea to outsource this work to a company that has expertise at it. Rather than waste time trying to figure things out, a company can shorten the learning curve, allowing them to benefit from the services of a professional, social media optimization firm. It is important to make a good first impression. If a company fails to, they may not have another chance to rectify whatever mistakes they made.

In order to experience success with social media and social networking, a company must work on branding, consistency and information dissemination. Below are three important things to consider:

a. Branding: It is extremely important that a company brands itself at whatever social networking website they join. This is simple enough. Most sites allow for, and even encourage, such branding. Branding will include, but is not limited to, uploading a logo and having custom wallpaper created.

b. Information Dissemination: Social networking websites are all about disseminating information. They aren’t really about hocking products. The primary exception might be when a company offers really great deals that buyers can’t get anywhere else. For instance, a company could offer special discounts available only to their social networking websites. This is likely to go over well.

c. Consistency: Consistency is also a key to social media and social networking success. Companies need to ensure that their social networking or media websites are updated on a consistent basis. If they are not, their followers or “friends” will become disinterested and will eventually, stop paying attention.

Social networking and social media optimization in the Bay Area can be used with great benefit. Companies can do themselves a service by seeking help from businesses that specialize in social media. They can learn more about branding, information dissemination and consistency and how these things can help them brand their website.