Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Businesses are beginning to take notice of using social media optimization in Livermore. One of the more recent social media platforms getting their attention is Pinterest. Livermore and other Bay Area businesses that learn how to use Pinterest to drive traffic to their blog or website will be ahead of their competitors. Pinterest is used by millions of people each day who engage with the site and quickly share what they find online.

Before you can send traffic to your site, you must open a Pinterest account. Registration will include choosing boards and users to follow. You will then begin creating your first “board” which is a category used to organize your “pins,” individually shared items on Pinterest.  You can pin anything you find on the internet and it will be saved as a photo linked to the original content; it also gives you the option to add comments. Name the board using either a generic, broad topic or with something more specific. It is also important to place your board in a premade categories offered by Pinterest. Once placed in these categories, your board will instantly be viewable to thousands of users.

Unlike other social media platforms, Pinterest includes a link to each website as part of the pin. When a user clicks your pin, it takes them to the original site which creates a valuable “backlink” to your site. When you create new content, be sure to pin it to your own account with a catchy title or photo that will encourage others to “repin” it or click through to learn more. Be sure to include a call to action where you ask the user to click to learn more.

Pinterest does not place many limits on what users pin but some items will get more attention than others. Some pins that regularly fare well on Pinterest are tricks or tips on how to do something, inspirational thoughts or sayings, infographics and tutorials are very well received. Many people like infographics because the thumbnail added to Pinterest does not allow the user to see the entire image. The user is compelled to click through in order to get the full view. This is one content model that will often be pinned over and over that drives traffic to your site.

To encourage users to pin your content, include a “Pin It” button near the content. Add it with the other social networking buttons you use such as Facebook or Twitter. These buttons make it easier for users to pin, like or tweet about something while they are on your site. Even businesses that use social media optimization in Livermore have few followers it can still be worth your while to use Pinterest. Each pin can spread exponentially when one follower pins an item and they share it with their followers, and on.

With 4 million users each day, it makes sense to begin using Pinterest as part of your overall internet marketing plan.

Adding Organic SEO Traffic for San Ramon Businesses

Adding Organic SEO Traffic for San Ramon BusinessesAdding organic traffic using SEO for San Ramon businesses may seem impossible at times. Businesses will want to understand key tricks about using search engine optimization (or SEO). A definition for ‘organic traffic’ is any traffic that arrives at your website from a search engine through word of mouth advertising or a link on a different website. This traffic is not a result of pushy advertising; it simply comes to your website without effort on your part.

You may want to remember to choose two to three keywords and use those for optimizing each page on your site. Trying to optimize more keywords than that could be difficult, at best. It could make writing content seem forced to get too many keywords in. Keyword stuffed content would also be less interesting for the reader.

Take the time necessary to choose your keywords wisely. Find keywords that people are searching for but that have few results to them. One way to accomplish this is to use long tail keywords. These are keyword phrases that may not be used often but rank well for ranking your website on Google for San Ramon businesses. Luckily, Google offers a tool which can make finding the right long tail keywords for your website easier.

Don’t forget about social media. It is amazing how much social media and social networking have affected ranking websites on Google for San Ramon websites. Use whatever tools and buttons provided by the different social media platforms. For instance, add a Facebook “like” button to each new article you add to your site. You can also add buttons for Twitter and other social media outlets. Or, to make things easier, research social media button bars to add new content to several social media pages at once.

Social media can also be used for interacting with customers; this may also bring in more organic traffic. Provide a place on your website for frequently asked questions (FAQs) as well as a form for visitors to ask questions. Pay attention to new questions and provide a quick response. For generic questions, add them to the FAQs.

Quality backlinks are also a great source of organic traffic for ranking your website on Google for San Ramon businesses. One way to get quality backlinks is to update the content on your site regularly. Content can include info graphics, newsworthy information about the company, helpful articles, press releases and audio or videos.

You will also want to keep blog content up-to-date if your company has one. Blogs are particularly useful for companies that fill an unusual niche that has little competition. Adding knowledgeable content about specific topics will be particularly useful for visitors. Search engines ‘crawl’ the internet looking for new content the same way consumers do. Having easy-to-find quality content will make it easy for searchers find your website and make them more likely to share the site with their contacts. This is organic traffic at its best.

When a company is aware of using SEO for San Ramon businesses, they know organic traffic will fluctuate over time. However, following these tips, they may be able to affect the fluctuations.

SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!

Learn to Successfully Use Videos for Your Social Media Marketing

Learn to Successfully Use Videos for Your Social Media MarketingHave you watched a video online recently? Then you understand the power of video; how it begs you to stop and watch. Bay Area Online Marketing can help you learn to use videos in your social media marketing with success.

  • Keywords are important – Be sure you have researched and chosen quality keywords for your business website. Then you can use the same keywords in the video descriptions. One of the best places to host videos for social media marketing is YouTube. If you do not already have an account, go ahead and create one. Using the right keywords will help your video rank well. Take advantage of the knowledge you gained by using the same search engine optimization keywords with videos, social networking and business blogging.
  • Be careful how you place keywords – The three most important places for keywords when related to videos are the title, description and tags.
    • TITLES can have 100 characters, so use your most important keywords at the beginning. You may also want to use your business name with trigger words like “how to,” “review” or “about.”
    • DESCRIPTIONS can have 5,000 characters but it is important to use them wisely. Search engines will use this information to index your video so you will want each word to work for you, not against you. Make sure to use the same keywords that are in your title.
    • TAGS only have 120 characters, so you will want to think about what search phrases may be used to find your video. Use words that are relevant and best represent your video. You will also want to include keywords previously used.

  • Consider the way search engines find videos – Obviously Google is the largest and most well known search engine. The same is true of YouTube relating to videos. Be sure to apply the same SEO skills to videos whether you publish them only on YouTube or on non-YouTube pages. This will ensure search engines find and rank your video well.
  • Transcripts can be effective – Not every type of video will benefit from having a transcript created, however, many will. Make the transcript a free download with your video to make the content accessible to the largest number of people possible including the hearing impaired or those having a slow internet connection. Another benefit of adding a transcript is that it is another way for Google and YouTube to find and rank your video.
  • Share your video with your social networks – If you have accounts at multiple social networking platforms, use them to your advantage. Send a Facebook status update with the link to the video, tweet about it and add a business blog about it. The more social media platforms you can use, the better because it lets as many people as possible know about the video so they can look.
  • Write about the video – Writing an article and posting it on your business website, business blog or as a guest post will bring more attention to your video. Be sure you include the Title and Description, as well as the link to your YouTube page, in the article. This is one more step to announce the video, get backlinks to your business website and increase your search engine ranking.

Creating a video and using it with your social media marketing plan is a great way to feature a new service or product. If you don’t understand how to create videos or how to incorporate them into your marketing plan, give the experts at Bay Area Online Marketing a call. They can provide the help you need.

Do You Know What All Is Involved in Internet Marketing?

Internet marketing – Even though they are just two words, there is so much that can be encompassed in them. It may be difficult to find one company that completely understands everything concerning internet, or online, marketing. If you would like to learn more about this marketing technique, the following will provide at least a basic understanding. It is not exhaustive because the subject is so broad.

  • Search engine optimization, also known as SEO, is a topic most people who work online have heard but not many understand. This is a term to describe how a website’s content is presented that can directly influence a business website’s position on Google, Bing, Yahoo! and other search engine rankings. You can accomplish this by adding relevant content using targeted keywords related to your business and website. Getting links from high-ranking websites related to your business can accomplish the same thing.
  • Social media optimization, or SMO, is a way to benefit from using social networks and social media outlets. Create accounts on Twitter, Facebook, Google+, LinkedIn and other networking platforms and then maintain a presence there. This has the potential to solidify your business’s brand and increase your business website’s position on the search engines.
  • Link building is the method internet marketers use to get links from popular websites back to their own business website. They do this by sharing information in exchange for a ‘back link.’ Search engine algorithms use these links to help them rank your site based on the number of links back to it.
  • Article writing is the best way to add new, relevant content to a business website or blog. Internet marketers will research to find targeted keywords for the business and incorporate those keywords into articles. You can add your articles to article directories, however if you choose to do that, you will want to be sure the article contains a link back to your website either in the text of the article or in the resource box. Please note, not every article is worth adding to article directory sites. The article should add value for the reader and be relevant to your website.
  • Along with writing articles, you can also write posts on your business blog that link back to your business website. Not all businesses have both a company website and a company blog, but you are missing a great way to get links back if you do not. Remember to add relevant information consistently because a blog displays items chronologically.
  • Another technique internet marketers use is to create an email marketing campaign. Normally, they will create a series of helpful blog posts or articles that readers will want to read. In exchange for their email address, the marketer will send a weekly message from the series. The right internet marketing firm will give you advice on how to create effective messages that will reach the right people.
  • Have you ever clicked on a link to a video to learn more about a product or service? Video marketing is a relatively new type of internet marketing. You will notice more and more businesses creating and using this type of video to engage those who click through to them. In many cases, watching a video will convert a casual watcher to a buyer.

As stated above, this list is not exhaustive. There is so much more included in internet marketing. Unfortunately, it takes time to learn how to use these methods, and others, effectively. It will take time, effort and patience. If you do not have the time to devote to learning everything you can about internet marketing, seek out a company like Bay Area Online Marketing. Their team is experienced and knowledgeable.

Having the right people on your team can make or break a company when it comes to internet, or online, marketing. If you do not grasp the nuances of these marketing techniques, you can seek out those who do and still benefit from their knowledge. Whether you outsource your internet marketing or have someone on staff that can handle this for you, now that you have a basic understanding, you will be able to create a plan that will work best for company and its goals.

SEO Bay Area Assistance: Give Your Business a Boost Forward!

SEO Bay Area Assistance: Give Your Business a Boost Forward! SEO Bay Area assistance can help companies that would like to give their business a boost. Online marketing has increased in popularity in recent years and it is unlikely this trend will change. Some companies have taken advantage of online marketing and have been able to generate the leads, which generate sales they would have missed without using these methods. Search engine optimization, or SEO, may not be the only way for a business to market itself over the World Wide Web, but it remains to be one of the most effective.

The best way to profit from search engine optimization is to work with a team of SEO specialists like Bay Area Online Marketing. Having access to a team who fully understands SEO generally produces the results a company wants quicker and more effectively than trying to do the work on their own because, unless they already understand SEO, there is a large learning curve to overcome. Most likely, they will struggle and will fail to succeed on their own. If a company has the money in their marketing budget to get SEO Bay Area assistance, it would be wise to use it because the results can be nothing short of amazing.

What are the benefits of using SEO for Bay Area businesses? First, SEO is a way to generate virtually free traffic for a company’s website. When there is added traffic, new leads are often the result. Finally, by increasing traffic and leads, the hope is that sales will follow. Every business owner understands that sales and revenue are important to stay afloat. One of the best ways to accomplish these goals is to use SEO.

What is SEO? For those who have missed the importance of search engine optimization over the past several years, it is the process used to help a website rank well among the most popular search engines for specific words or phrases, keywords, that are relevant to their business. A group of people who are looking for a product or service that a company sells often uses these keywords. Relevant keywords for companies selling golf clubs might be “buy Ping golf clubs” or “buy Callaway golf clubs.” A person would type these keywords into the search engine whenever they were looking for a business that sold that particular brand of golf clubs.

To find the best SEO Bay Area companies, look for a company that is experienced, truthful and can get the results you want. It does not make sense to waste money or time working with a SEO company that does not have these traits. The right firm will work hard for the company that hires them to ensure they get what they have paid for with integrity and without over charging for their services. They will also do everything possible from adversely affecting the company’s website or rankings. The firm will understand that search engine algorithms change often and will work closely with the company to ensure the changes continue to garner the promised results. The right SEO Bay Area assistance will have the knowledge and experience to help improve a company’s bottom line.

Search Engine Optimization Walnut Creek: Secrets They Don’t Want You to Know About

Search Engine Optimization Walnut Creek: Secrets They Don’t Want You to Know AboutSearch engine optimization Walnut Creek: Persons interested in SEO (search engine optimization) must do their homework in order to learn the tricks of the trade. Search engine optimization, namely the algorithms, constantly change. Companies such as Google and Yahoo change their algorithms in order to keep webmasters off-balance so they can not be manipulated. If webmasters are able to manipulate the search engines, they can get their websites to the top of the search engines even if the sites are not of good quality. This would prove to be disastrous for the search engines as people would lose confidence in their results. In order to avoid this, the search engine “powers that be” do their best to not be so predictable or, at least, not for too long.

In order to be successful with search engine optimization, it is important to know what the search engines are looking for. As mentioned above, while some things are ever changing in this regard, others tend not to change very often.

  1. On-page optimization: On-page optimization is very important. Webmasters must pay attention to it. If they do not, they will not have the kind of success they seek. Now, it’s no longer necessary to go crazy with on-page optimization like it was in the past. People who stuffed their web pages with keywords tended to do well in the search engines. Recognizing this, Google made changes to their algorithms to counteract this. While it was effective in moving websites up the search engines, it wasn’t providing the person searching with the best results. Mentioning the targeted keyword throughout the text is important. However, it is crucial not to go overboard in using it or by having it used in unnatural ways.
  2. Off-page optimization: Off-page optimization continues to be vital to the success of any search engine optimization plan. Without proper off-page optimization, a website won’t move up in the search engines. Off-page optimization mostly involves the generation of incoming links. These need to come from quality sources and should include links to both the homepage and internal ones.
  3. Ongoing growth: The search engines reward websites that are continually growing. Adding new content a couple of times a week should be more than enough. If writing fresh content isn’t appealing, consider outsourcing this task to a company like Bay Area Online Marketing.

  4. Domain matching: Although there is some debate regarding whether this is still relevant, domain matching has been helpful in increasing rankings in the search engines. The search engines figure that if a webmaster is willing to invest in a domain that it will be relevant to the content on that particular website.

Search Engine Optimization Walnut Summary

When attempting to optimize a website for the search engine there are a few things that webmasters must be sure to do. These things include on and off-page optimization, domain matching and ongoing growth.

Ranking Websites on Google: The Ins and Outs

Ranking websites on Google is not for the faint of heart. It can be tough, not to mention tireless, work. It is only for the truly committed. To get a website ranked well in Google takes knowledge. Whoever is attempting it must understand the newest algorithms which are constantly changing. While many change in this regard, there have been some things that are tried and true. They include things such as on-page and off-page optimization. Going after keywords and/or phrases which aren’t too competitive is important as well. If each of these things are taken into consideration, it is often possible to rank high for targeted keywords. Below are some of the tricks of the trades.

Intelligent Linking Strategies: It is important to get incoming links not only to a website’s home page but also its internal pages. Depending on whether the keywords in the internal pages are less competitive than the home page, this can be an effective way to get intelligent links.

Correct On-Page Optimization: When attempting on-page optimization, it will be important to include whatever keyword(s) are being targeted throughout the text, in the website’s code and in its various headings (H1, H2, H3, etc.).

Smart Off-Page Optimization: Off-page optimization generally has to do with getting incoming links. It is important to seek quality links in large numbers. However, don’t try to get the links all at once because doing so can cause problems from a search engine’s point of view.

Resisting the Urge to Rush: In an effort to get a website to rank quickly, some people are willing to do anything, sometimes even questionable things.  Spamming one’s website in order to get high rankings can backfire. A website could be sandboxed, actually lose rankings and worst still, be reported for spam. It is generally best to follow good practices and follow a slow but steady approach. Using white hat, proven methods is often best and the potential for trouble lessens. The gains also tend to stick longer.

Worthwhile Links: Obtaining poor quality links is no longer an effective strategy. At one time it was. All a person had to do was obtain a bunch of junk links and they would see their websites surge up the search engines. It was called link bombing. That has gone out of style a long time ago. Today, in order to get any benefit from incoming links, they must be of good quality. Those with good page ranks are typically pretty valuable. The same is true of those from respected sources.

Even though ranking websites on Google can be stressful, once the skills are learned, they can be repeated effectively. If these are not skills you possess, contact a qualified internet marketing firm to assist.

Internet Marketing Danville – How Your Business Can Benefit from the Internet

Internet marketing Danville – Businesses that want to harness the power of the internet are in good company. Many businesses do and with good reason. The internet is a great place to generate leads and sales. Online marketing is one of the best ways to do this. When done correctly, it can cost far less money than some types of offline marketing.  For instance, social networking is one of the most effective and least expensive ways to advertise online. It is far cheaper than newspaper ads and commercials.

Like everything else, it is extremely important that companies plan properly. Flying by the seat of one’s pants is not recommended and generally is not very effective.

In the last one to two decades, the internet has grown tremendously. When it was initially available to the public, few people or companies understood how to use it to its maximum benefit. That has since changed. As companies experience success, others are taking note and beginning to emulate them, some effectively, others not so much.

There is so much money to be made online. Each day millions of people log into their computers to learn more about companies and to make purchases. Companies that have a professional presence and an effective internet-marketing plan are in the best position to take advantage of would-be buyers. Those that are unprepared are more likely to struggle. It is, therefore, in the best interest of businesses to either get themselves prepared or hire a company whose specialty is internet-based marketing. There are numerous benefits associated with both. As it concerns the latter, the ability to hit the ground running is one of the biggest reasons to outsource internet marketing in Danville. It will, however, require an investment of some sort, which may or may not appeal to some people or companies. Faster and surer results may be well-worth the investment.

Internet marketing can take several different forms. There is the direct form of marketing that many companies are used to employing. This is a possibility, albeit, at times, a very expensive one. Another is social networking marketing. This takes a more relationship-based approach. It is growing in popularity and when done correctly, can yield very good results.

Companies that require the help of an internet marketing Danville firm should be sure to choose one that is proven. This will increase the likelihood that they get good results. Along with being proven, it is important to choose companies that have integrity, are professional and respected in the industry.