A Mobile-Friendly Website Is More Important Than Ever

Beginning April 21, 2015, Google changed the rules regarding the mobile-friendliness of a website, which can tremendously affect its search engine results ranking. To website owners in particular, it means that if their current website is not considered by Google to be mobile-friendly (or “responsive”), then chances are its rankings will drop. If you experience this on your website, perhaps then SEO in Danville will help some. It may not be enough to raise it back to its previous high ranking.

You can assess your website’s mobile-friendliness thanks to the addition of Google’s “mobile-friendly” label which has been added to the search results for mobile-friendly sites. That particular label only changes things when the web chooses a different website. Now that it’s after April 21st, your ranking itself may be affected.

Being “mobile-friendly” is an example of a website that is well-designed particularly for mobile devices such as smartphones, but also tablets, e-readers, and some gaming devices. These devices have smaller screens compared to those of desktop or laptop computers. For this reason alone changes have to be made in order to make the websites more viewable on smaller screens. However, when these “mobile devices” are used, they mostly refer to smartphones that run on iOS, Android, and Windows. They also have default browsers with orientation that is typically vertical (as opposed to horizontal on desktop PC’s and laptops).

There are many methods to increase a website’s mobile-friendliness, such as using a content management system (CMS) or you may choose to use third-party software such as WordPress. These methods are remarkably different to use to make a site mobile-friendly than using plain HTML. Most CMS, as well as third-party software, feature mobile-friendly templates that are readily available. This allows users to make their website more mobile-friendly by changing it to a responsive template. You may need to create completely different pages in HTML if the site is built upon the basic HTML5 code.

Another method to make websites to appear properly on mobile devices is to use a meta tag called “viewport.” This tag sets the width and scale, depending on the devices being used. It also alleviates problems website owners may face when a redirect to mobile formats are erroneously attributed which leads to a mobile website that looks (and is actually) frustrating.

One way for Google to determine that a website is properly optimized for mobile devices is to access it. Therefore, it is wise to ensure that the components are not blocked from Google’s bot. Make sure also, that the website’s mobile version does not use Flash which doesn’t work well on mobile devices.

SEO in Danville is important and will help sort out some problems, but maybe not be enough. You can use Google’s Mobile-Friendly Test tool that will analyze your website’s mobile-friendliness. This tool is very easy to use and provides you results in just seconds. If the results indicate that your website is indeed mobile-friendly, then all is well and good. But if it’s not showing as mobile-friendly, it’s time to make some changes to your website.

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