SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

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