SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

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How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!