SEO in the Bay Area for Mobile Devices

Even though a lot of businesses have been online for some time and have been using SEO in the Bay Area, they may not be aware about the importance and potential of SEO for mobile devices. If this is true of your business, keep reading to learn more.

According to recent studies, over fifty percent of consumers use their mobile devices (smartphones and tablets) to search and browse for products and services. Nearly half of these consumers made a purchase during the six months prior to the study. It’s undeniable that mobile devices such as smartphones and tablets form a huge portion of the market, so providing an excellent mobile experience for users is no longer an option, it is a necessity if you want your business to thrive in today’s market.

There are a lot of ways to provide excellent SEO experiences for mobile users and potential clients. You may create an app (or have one created for you) or optimize a responsive website. The former approach is more difficult, and more costly, so let’s go with the latter — optimizing a website to be responsive. In other words, making a website more mobile-friendly.

The inclusion of built-in responsiveness in several templates and content management systems (like WordPress) has made it easier to create a mobile-friendly website. But even without these improvements, it is still possible to optimize a website for mobile devices. Best yet, it’s not really complicated at all.

The first step that you should take is to make your website visible to potential clients. Reduce your website’s entire page to fit the screen of the smartphone or tablet. This is a default method to make your website more responsive. However, shrinking your web page to match the size of a mobile device’s screen will obviously cause the text to become too small to read. You can use style sheets to adjust the text size; this is a simple step but it can create a big difference in how your website looks on mobile devices.

The second step is to ensure that your website loads as quickly as possible. You may want to consider designing an entirely different site made specifically for mobile Internet users. You may notice that a lot of companies use the “m.domain.com” which serves only mobile devices. Again, using style sheets can be used to modify a mobile website as well as one accessible by computers. Keep in mind, though, that having the same site on web and mobile, and having both of them to load quickly, is not considered absurd at all. For instance, if you would like to share a video, you may prefer to choose the video’s URL link over the embed code used on a computer-sized website as the former is considered faster to load.

The third step is to make sure that your website’s navigation is accessible and easy to find. If your website is not easily navigable, users and potential clients may be turned off by it and complain that they cannot find what they are looking for on your site. More likely, they will lose interest in checking out your website further. Make sure that relevant information is on the top of the page and it should be the first thing that users see without the need to scroll down the page. If your business has a mobile website, make sure to do the same thing on the mobile page, instead of putting a pop-up ad which obstructs the content the users are seeing.

The last but not the least step is to provide quality content to your mobile website. Mobile SEO is quite similar to desktop-based SEO. Be sure to provide fresh and original content to both websites. Make sure also that your business’ location and contact details are included on your mobile website. You want to have your site optimized for mobile devices but do not having a clue on how to make it happen? Don’t hesitate to contact Bay Area Online Marketing to learn more about mobile SEO in the Bay Area.

A Mobile-Friendly Website Is More Important Than Ever

Beginning April 21, 2015, Google changed the rules regarding the mobile-friendliness of a website, which can tremendously affect its search engine results ranking. To website owners in particular, it means that if their current website is not considered by Google to be mobile-friendly (or “responsive”), then chances are its rankings will drop. If you experience this on your website, perhaps then SEO in Danville will help some. It may not be enough to raise it back to its previous high ranking.

You can assess your website’s mobile-friendliness thanks to the addition of Google’s “mobile-friendly” label which has been added to the search results for mobile-friendly sites. That particular label only changes things when the web chooses a different website. Now that it’s after April 21st, your ranking itself may be affected.

Being “mobile-friendly” is an example of a website that is well-designed particularly for mobile devices such as smartphones, but also tablets, e-readers, and some gaming devices. These devices have smaller screens compared to those of desktop or laptop computers. For this reason alone changes have to be made in order to make the websites more viewable on smaller screens. However, when these “mobile devices” are used, they mostly refer to smartphones that run on iOS, Android, and Windows. They also have default browsers with orientation that is typically vertical (as opposed to horizontal on desktop PC’s and laptops).

There are many methods to increase a website’s mobile-friendliness, such as using a content management system (CMS) or you may choose to use third-party software such as WordPress. These methods are remarkably different to use to make a site mobile-friendly than using plain HTML. Most CMS, as well as third-party software, feature mobile-friendly templates that are readily available. This allows users to make their website more mobile-friendly by changing it to a responsive template. You may need to create completely different pages in HTML if the site is built upon the basic HTML5 code.

Another method to make websites to appear properly on mobile devices is to use a meta tag called “viewport.” This tag sets the width and scale, depending on the devices being used. It also alleviates problems website owners may face when a redirect to mobile formats are erroneously attributed which leads to a mobile website that looks (and is actually) frustrating.

One way for Google to determine that a website is properly optimized for mobile devices is to access it. Therefore, it is wise to ensure that the components are not blocked from Google’s bot. Make sure also, that the website’s mobile version does not use Flash which doesn’t work well on mobile devices.

SEO in Danville is important and will help sort out some problems, but maybe not be enough. You can use Google’s Mobile-Friendly Test tool that will analyze your website’s mobile-friendliness. This tool is very easy to use and provides you results in just seconds. If the results indicate that your website is indeed mobile-friendly, then all is well and good. But if it’s not showing as mobile-friendly, it’s time to make some changes to your website.

Hootsuite and Social Media Optimization for San Francisco Businesses

Hootsuite and Social Media Optimization for San Francisco Businesses

Even though many business owners know that social media can be a vital part of their advertising, not as many know how social media optimization in San Francisco can be best used to enhance their efforts. That is where Hootsuite enters the picture.

Hootsuite is an application that allows users to combine their varied social media profiles into one cohesive location. It is a dashboard that allows monitoring, tracking, and management of any or all popular social media outlets, including Facebook, LinkedIn, Twitter, and some other less popular ones, as well. Using Hootsuite to manage these can save both time and effort for a savvy business owner.

Because Hootsuite shortens URLs (the addresses for websites), some potential users are concerned about how it might affect search engine optimization (SEO). The developers of the program believe that not only is it not detrimental to your rankings, it can even be beneficial. It uses a 301 redirect, which is not penalized by search engines and therefore will not cause any problems with ranking based on links.

Some Facebook users wondered if using Hootsuite would make their status updates less available for their followers. Those who want to be certain can use Facebook for posting and track comments and other activity with Hootsuite.

Social media optimization in San Francisco used to be viewed as a different thing from search engine optimization, but they complement each other to the point where they are practically the same thing in today’s world. Social media can be instrumental, and even crucial, in efforts to improve search engine rankings on Google and other search engines.

Hootsuite also contains an analytics system that allows you to view a variety of information about the traffic and ranking of your site. This section is customizable to ensure that you see the information that is important to you. One thing it can tell you is the impact of a post or tweet. This can help you know how to proceed in the future.

A particularly useful feature of Hootsuite is the availability of multiple logins for an account. This allows you to share an account with colleagues at your business without having to share personal login information, as each person can have their own separate login while still accessing the business’s account. This can help especially when the primary account holder is not always available to handle updates and tracking, while another employee is.

At the same time, if you are often unavailable, it is easy to use Hootsuite to schedule updates to be posted later. You can keep your content fresh even when you are too busy to get to your computer. Since you know that social media optimization in San Francisco is important, it is nice to know that it can still happen even when you are out of town.

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Pinterest: Use Social Media Optimization in Livermore to Lead Visitors to Your Site

Businesses are beginning to take notice of using social media optimization in Livermore. One of the more recent social media platforms getting their attention is Pinterest. Livermore and other Bay Area businesses that learn how to use Pinterest to drive traffic to their blog or website will be ahead of their competitors. Pinterest is used by millions of people each day who engage with the site and quickly share what they find online.

Before you can send traffic to your site, you must open a Pinterest account. Registration will include choosing boards and users to follow. You will then begin creating your first “board” which is a category used to organize your “pins,” individually shared items on Pinterest.  You can pin anything you find on the internet and it will be saved as a photo linked to the original content; it also gives you the option to add comments. Name the board using either a generic, broad topic or with something more specific. It is also important to place your board in a premade categories offered by Pinterest. Once placed in these categories, your board will instantly be viewable to thousands of users.

Unlike other social media platforms, Pinterest includes a link to each website as part of the pin. When a user clicks your pin, it takes them to the original site which creates a valuable “backlink” to your site. When you create new content, be sure to pin it to your own account with a catchy title or photo that will encourage others to “repin” it or click through to learn more. Be sure to include a call to action where you ask the user to click to learn more.

Pinterest does not place many limits on what users pin but some items will get more attention than others. Some pins that regularly fare well on Pinterest are tricks or tips on how to do something, inspirational thoughts or sayings, infographics and tutorials are very well received. Many people like infographics because the thumbnail added to Pinterest does not allow the user to see the entire image. The user is compelled to click through in order to get the full view. This is one content model that will often be pinned over and over that drives traffic to your site.

To encourage users to pin your content, include a “Pin It” button near the content. Add it with the other social networking buttons you use such as Facebook or Twitter. These buttons make it easier for users to pin, like or tweet about something while they are on your site. Even businesses that use social media optimization in Livermore have few followers it can still be worth your while to use Pinterest. Each pin can spread exponentially when one follower pins an item and they share it with their followers, and on.

With 4 million users each day, it makes sense to begin using Pinterest as part of your overall internet marketing plan.

Adding Organic SEO Traffic for San Ramon Businesses

Adding Organic SEO Traffic for San Ramon BusinessesAdding organic traffic using SEO for San Ramon businesses may seem impossible at times. Businesses will want to understand key tricks about using search engine optimization (or SEO). A definition for ‘organic traffic’ is any traffic that arrives at your website from a search engine through word of mouth advertising or a link on a different website. This traffic is not a result of pushy advertising; it simply comes to your website without effort on your part.

You may want to remember to choose two to three keywords and use those for optimizing each page on your site. Trying to optimize more keywords than that could be difficult, at best. It could make writing content seem forced to get too many keywords in. Keyword stuffed content would also be less interesting for the reader.

Take the time necessary to choose your keywords wisely. Find keywords that people are searching for but that have few results to them. One way to accomplish this is to use long tail keywords. These are keyword phrases that may not be used often but rank well for ranking your website on Google for San Ramon businesses. Luckily, Google offers a tool which can make finding the right long tail keywords for your website easier.

Don’t forget about social media. It is amazing how much social media and social networking have affected ranking websites on Google for San Ramon websites. Use whatever tools and buttons provided by the different social media platforms. For instance, add a Facebook “like” button to each new article you add to your site. You can also add buttons for Twitter and other social media outlets. Or, to make things easier, research social media button bars to add new content to several social media pages at once.

Social media can also be used for interacting with customers; this may also bring in more organic traffic. Provide a place on your website for frequently asked questions (FAQs) as well as a form for visitors to ask questions. Pay attention to new questions and provide a quick response. For generic questions, add them to the FAQs.

Quality backlinks are also a great source of organic traffic for ranking your website on Google for San Ramon businesses. One way to get quality backlinks is to update the content on your site regularly. Content can include info graphics, newsworthy information about the company, helpful articles, press releases and audio or videos.

You will also want to keep blog content up-to-date if your company has one. Blogs are particularly useful for companies that fill an unusual niche that has little competition. Adding knowledgeable content about specific topics will be particularly useful for visitors. Search engines ‘crawl’ the internet looking for new content the same way consumers do. Having easy-to-find quality content will make it easy for searchers find your website and make them more likely to share the site with their contacts. This is organic traffic at its best.

When a company is aware of using SEO for San Ramon businesses, they know organic traffic will fluctuate over time. However, following these tips, they may be able to affect the fluctuations.

SEO Tags for YouTube and Vimeo Videos

SEO Tags for YouTube and Vimeo VideosSearch engine optimization for Walnut Creek-based businesses has become a huge marketing tool in this computerized world. However, it is not always easy to understand. YouTube and Vimeo videos allow tags which can be used effectively for SEO purposes.

Are SEO tags important when posting videos? They certainly can be. They can affect your business site’s ranking on popular search engines. They can encourage (or discourage) traffic to the company site. They can affect whether visitors become customers. They can increase brand recognition when used effectively. Others may link to the company site or to the videos (which should be linked to the company site) if the tags are used properly.

Some elements should be used on every video produced and released by the company. This is true whether they are being displayed primarily on the business website or uploaded to Vimeo or YouTube. People will find new videos more quickly if search engine optimization is used well. Search engines’ robots will also find new videos when tags are optimized for the search engines.

Start with a catchy title. The title is not only the first thing most people will see, it is also the main thing that is indexed in the search engines to help people find the video. It should summarize the topic of the video along with a very brief description. SEO guidelines indicate that the keyword used in the title should be as close to the beginning of the title as possible. It is also recommended to keep it short (under 55 characters) and contain the word “video.”

A description of the video is also important. It should explain the video specifically, using details and keywords, to help it be unique and catch the eye of potential clients. If it is an instructional or informational video about a product or service, describe the product or service. Include http:// in front of links to make them clickable on most sites.

Use the same keywords in the tags. Make sure tags are added to videos uploaded to Vimeo and YouTube. They act like categories for the video site, and are also useful to search engines. Be specific, but also be general. Put the product name or service description, but also use the generic name for it. Remember to add in the location, as well, both by itself and with the product or service name. List any categories that fit the product or service. A good rule of thumb is to use twelve tags – or more. It is acceptable to repeat the title in the tags as separate words.

Creating a video for the company and uploading it takes so much time and effort, it is just logical to want people to see it. Effective search engine optimization for your Walnut Creek business can make that happen.

How to Make the Most of 140 Characters

How to Make the Most of 140 CharactersHere is a number: 140. It seems like a large enough number, but it might be surprising to discover how small it really is, especially when it comes to social media marketing in Oakland and other Bay Area cities. Sometimes it is just exactly the right amount to get the point across. There are ways to help make the most of the 140 characters that Twitter allows in tweets.
Remember relevance. Use keywords and optimize for search engines when composing tweets. Use the keywords that are used for the company’s website to help tie them together. Use hashtags inside the tweet instead of at the end to increase their effectiveness. Be current; things online become obsolete at an amazingly fast pace. Do not miss opportunities by taking too long to tweet about current news. Stick to a topic if the purpose of tweeting is to show expertise in an area. Get to the point, creatively, but without being verbose.
Look at length. It does not take much effort to use up 140 characters (spaces count!) so keep an eye on what words and characters are being used. Use a shortener for URLs, such as bit.ly, to help them to take up less space. There are plenty of shorteners available which you may find with a quick search. Newspaper headlines are a good example of how to get to the point and still catch people’s attention. The more people viewing the tweet means more click-throughs. It is acceptable in tweets to abbreviate, use contractions and acronyms, and replace letters or words with symbols or numbers. Many Twitter users drop vowels and punctuation to help the tweets fit better into the character limit. It may be surprising how much information can be squeezed into 140 characters.
Plan to promote but do it without being overwhelming. Tweet regularly to keep the attention of your followers, but if too many tweets hit their feed, they may stop following. Retweeting is a good way to keep important things in front of your followers. Twitter is a good source for interesting material, and retweeting is not a bad thing if you intersperse it with original content. It may help to use a widget on the company website so others who visit the site will learn about the Twitter feed. Some widgets are helpful for sharing on other social media outlets, as well.

Social media marketing in Oakland – or, really, anywhere – has many facets. Marketing through Twitter should be only one of these. An excellent marketing strategy should include many outlets, including those less restrictive than Twitter and its 140 character limit. Twitter can be a useful tool for internet marketing through social media, but should not be the only tool in the box. Diversification is a wonderful thing!

Learn to Successfully Use Videos for Your Social Media Marketing

Learn to Successfully Use Videos for Your Social Media MarketingHave you watched a video online recently? Then you understand the power of video; how it begs you to stop and watch. Bay Area Online Marketing can help you learn to use videos in your social media marketing with success.

  • Keywords are important – Be sure you have researched and chosen quality keywords for your business website. Then you can use the same keywords in the video descriptions. One of the best places to host videos for social media marketing is YouTube. If you do not already have an account, go ahead and create one. Using the right keywords will help your video rank well. Take advantage of the knowledge you gained by using the same search engine optimization keywords with videos, social networking and business blogging.
  • Be careful how you place keywords – The three most important places for keywords when related to videos are the title, description and tags.
    • TITLES can have 100 characters, so use your most important keywords at the beginning. You may also want to use your business name with trigger words like “how to,” “review” or “about.”
    • DESCRIPTIONS can have 5,000 characters but it is important to use them wisely. Search engines will use this information to index your video so you will want each word to work for you, not against you. Make sure to use the same keywords that are in your title.
    • TAGS only have 120 characters, so you will want to think about what search phrases may be used to find your video. Use words that are relevant and best represent your video. You will also want to include keywords previously used.

  • Consider the way search engines find videos – Obviously Google is the largest and most well known search engine. The same is true of YouTube relating to videos. Be sure to apply the same SEO skills to videos whether you publish them only on YouTube or on non-YouTube pages. This will ensure search engines find and rank your video well.
  • Transcripts can be effective – Not every type of video will benefit from having a transcript created, however, many will. Make the transcript a free download with your video to make the content accessible to the largest number of people possible including the hearing impaired or those having a slow internet connection. Another benefit of adding a transcript is that it is another way for Google and YouTube to find and rank your video.
  • Share your video with your social networks – If you have accounts at multiple social networking platforms, use them to your advantage. Send a Facebook status update with the link to the video, tweet about it and add a business blog about it. The more social media platforms you can use, the better because it lets as many people as possible know about the video so they can look.
  • Write about the video – Writing an article and posting it on your business website, business blog or as a guest post will bring more attention to your video. Be sure you include the Title and Description, as well as the link to your YouTube page, in the article. This is one more step to announce the video, get backlinks to your business website and increase your search engine ranking.

Creating a video and using it with your social media marketing plan is a great way to feature a new service or product. If you don’t understand how to create videos or how to incorporate them into your marketing plan, give the experts at Bay Area Online Marketing a call. They can provide the help you need.

Do You Know What All Is Involved in Internet Marketing?

Internet marketing – Even though they are just two words, there is so much that can be encompassed in them. It may be difficult to find one company that completely understands everything concerning internet, or online, marketing. If you would like to learn more about this marketing technique, the following will provide at least a basic understanding. It is not exhaustive because the subject is so broad.

  • Search engine optimization, also known as SEO, is a topic most people who work online have heard but not many understand. This is a term to describe how a website’s content is presented that can directly influence a business website’s position on Google, Bing, Yahoo! and other search engine rankings. You can accomplish this by adding relevant content using targeted keywords related to your business and website. Getting links from high-ranking websites related to your business can accomplish the same thing.
  • Social media optimization, or SMO, is a way to benefit from using social networks and social media outlets. Create accounts on Twitter, Facebook, Google+, LinkedIn and other networking platforms and then maintain a presence there. This has the potential to solidify your business’s brand and increase your business website’s position on the search engines.
  • Link building is the method internet marketers use to get links from popular websites back to their own business website. They do this by sharing information in exchange for a ‘back link.’ Search engine algorithms use these links to help them rank your site based on the number of links back to it.
  • Article writing is the best way to add new, relevant content to a business website or blog. Internet marketers will research to find targeted keywords for the business and incorporate those keywords into articles. You can add your articles to article directories, however if you choose to do that, you will want to be sure the article contains a link back to your website either in the text of the article or in the resource box. Please note, not every article is worth adding to article directory sites. The article should add value for the reader and be relevant to your website.
  • Along with writing articles, you can also write posts on your business blog that link back to your business website. Not all businesses have both a company website and a company blog, but you are missing a great way to get links back if you do not. Remember to add relevant information consistently because a blog displays items chronologically.
  • Another technique internet marketers use is to create an email marketing campaign. Normally, they will create a series of helpful blog posts or articles that readers will want to read. In exchange for their email address, the marketer will send a weekly message from the series. The right internet marketing firm will give you advice on how to create effective messages that will reach the right people.
  • Have you ever clicked on a link to a video to learn more about a product or service? Video marketing is a relatively new type of internet marketing. You will notice more and more businesses creating and using this type of video to engage those who click through to them. In many cases, watching a video will convert a casual watcher to a buyer.

As stated above, this list is not exhaustive. There is so much more included in internet marketing. Unfortunately, it takes time to learn how to use these methods, and others, effectively. It will take time, effort and patience. If you do not have the time to devote to learning everything you can about internet marketing, seek out a company like Bay Area Online Marketing. Their team is experienced and knowledgeable.

Having the right people on your team can make or break a company when it comes to internet, or online, marketing. If you do not grasp the nuances of these marketing techniques, you can seek out those who do and still benefit from their knowledge. Whether you outsource your internet marketing or have someone on staff that can handle this for you, now that you have a basic understanding, you will be able to create a plan that will work best for company and its goals.

SEO Bay Area Assistance: Give Your Business a Boost Forward!

SEO Bay Area Assistance: Give Your Business a Boost Forward! SEO Bay Area assistance can help companies that would like to give their business a boost. Online marketing has increased in popularity in recent years and it is unlikely this trend will change. Some companies have taken advantage of online marketing and have been able to generate the leads, which generate sales they would have missed without using these methods. Search engine optimization, or SEO, may not be the only way for a business to market itself over the World Wide Web, but it remains to be one of the most effective.

The best way to profit from search engine optimization is to work with a team of SEO specialists like Bay Area Online Marketing. Having access to a team who fully understands SEO generally produces the results a company wants quicker and more effectively than trying to do the work on their own because, unless they already understand SEO, there is a large learning curve to overcome. Most likely, they will struggle and will fail to succeed on their own. If a company has the money in their marketing budget to get SEO Bay Area assistance, it would be wise to use it because the results can be nothing short of amazing.

What are the benefits of using SEO for Bay Area businesses? First, SEO is a way to generate virtually free traffic for a company’s website. When there is added traffic, new leads are often the result. Finally, by increasing traffic and leads, the hope is that sales will follow. Every business owner understands that sales and revenue are important to stay afloat. One of the best ways to accomplish these goals is to use SEO.

What is SEO? For those who have missed the importance of search engine optimization over the past several years, it is the process used to help a website rank well among the most popular search engines for specific words or phrases, keywords, that are relevant to their business. A group of people who are looking for a product or service that a company sells often uses these keywords. Relevant keywords for companies selling golf clubs might be “buy Ping golf clubs” or “buy Callaway golf clubs.” A person would type these keywords into the search engine whenever they were looking for a business that sold that particular brand of golf clubs.

To find the best SEO Bay Area companies, look for a company that is experienced, truthful and can get the results you want. It does not make sense to waste money or time working with a SEO company that does not have these traits. The right firm will work hard for the company that hires them to ensure they get what they have paid for with integrity and without over charging for their services. They will also do everything possible from adversely affecting the company’s website or rankings. The firm will understand that search engine algorithms change often and will work closely with the company to ensure the changes continue to garner the promised results. The right SEO Bay Area assistance will have the knowledge and experience to help improve a company’s bottom line.